Bebe Women

The word ‘bebe’is pronounced "bee-bee". bebe was established in the year1976 by Manny Mashouf. The name bebe was selected because it symbolized the philosophy mostly known and named to Shakespear and was call of the time "to be or not to be" as well as other multilingual gist including the Persian name for the queen in a deck of cards and the Turkish word for a woman.

By a tetchy, high-impact, ocular promotion campaign using classy bebe model in print, al fresco, in-store and direct mail and moving means of transport, bebe attracted clients who are fascinated by the playfully corporeal and redolent metaphors of the bebe lifestyle. Bebe also offer a line of products labelled with the distinctive bebe logo to enhance brand recognition.

Within bebe stores and through the online store, bebe sought to build a ritzy, appealing boutique milieu that further boosts the bebe brand and creates customer allegiance and need for bebe products.

The bebe designs remodel and fabricate a unique line of modern women's attire and accessories, which it promotes under the bebe, bebe clothing, Neda by bebe, BEBE SPORT and bebe O brand names. Present CEO and Initiator Manny Mashouf established bebe as a San Francisco boutique in 1976, a period when three genres dominated the women's wear market: junior, bridge and missy. Having exposed to a demographic out come that was neither junior nor bridge, Manny targeted to break the old mind set of many designers by offering this under epitomized populace of trendy ladies unique and sensational fashion demeanour an unambiguous hint of sensuality. His idea was a bull’s eye hit and bebe acquired early success.

Currently there are about 273 bebe stores, out of which 198 are bebe stores, 20 are bebe outlet stores, 54 are bebe sport stores and 1 bebe accessories store. These bebe outlets are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is also bebe outlet online. These stores are equipped with all top of the line bebe fashion. Bebe clothes attract big number of clients on bebe discount festivals. Bebe clothing stores has segmented its bebe swimwear line which is sold at the bebe sport stores.

The key to success of this brand was the vision and sense of fashion which its administration had. They converted a simple piece of cloth into a valuable bebe dress. Bebe girsls always wanted to buy their new dress first. Bebe's has focused at its target market which are ladies between the ages of 21 and 35. The ladies were keenly looking for some brand which could fully interpret their trendy needs. The ladies translating the "bebe look," with that mark of sensuality, appeals to the hip, stylish and body-conscious ladies who takes pride in their appearance. Girls wearing bebe dresses are well received anywhere as bebe girls and are entitled for any respect and grace they ever wished for.

The celebrities which are the trend setters as well are on the bebe’s clientele list. The list consists of Alicia Keys, Britney Spears, Destiny's Child, Ciara, Eva Longoria, Paris Hilton, Shakira, Virginia Madsen, Gabrielle Union, Jennifer Lopez and Mischa Barton.

There has been no room left to upgrade the image of bebe fashion, bebe fashions have been featured in several hit television programs, including The O.C., Las Vegas, Eve, One Tree Hill, Nip/Tuck, Desperate Housewives, American Idol, CSI Miami, Will & Grace, Alias, Charmed, Entertainment Tonight, Access Hollywood, Extra, MTV and VH1.